Parking Swap

Overview

Offering both satisfaction to a driver who is looking for the parking spot and an owner who wants to sell their empty parking spot by giving and taking a spot at a cheap price.

My role

Market Research

Interaction Design

Product Thinking

Visual Design

Tools

Sketch, Photoshop, Illustrator, Principle

Problems

Parking demand is high but available options are scarce or expensive.
Exhausted of traffic congestion.
According to industry data, 30% of traffic congestion occurs due to vehicle drivers struggling to find parking space.

How Might We Solve Traffic Congestion and a Lack of Parking Spots?

Market Research

In U.S, the total cost of personal transportation amounts to $3 trillion per year. Parking represented a staggering 12.5 percent of this total.
The Global Parking Management Market is estimated to grow from USD 3.03billion in 2016 to USD 5.00 billion by 2021.
Off-street Parking ( I.e garages and surface lots)
It represents about two-thirds of all parking-related revenue in the US.
It is largely owned by private enterprise.
In 2017, INRIX Research found drivers in the US spend an average of 17 hours per year searching for parking, costing them $345 each in time, fuel and emissions. The company noted parking issues can also hurt businesses, with 39 per cent of drivers reporting they avoided shops due to parking difficulties.

“Parking management market is a big market.”

Competitor Analysis

Park Whiz

UI & Feature

Allows you to shop for, reserve and pre-pay for a parking spot near your destination. Even generates a scan code where available. Promises savings of up to 60 percent.

Difficulties

Need to walk through many steps until the booking process ended

Spot Hero

UI & Feature

Similar to the other apps, SpotHero lets you book and pay for your parking spot via your phone, but it also promotes its exclusive deals with parking facilities, and discounts of up to 50 percent passed on to the user.

Difficulties

Too many possible scenario until the booking

Parking Panda

UI & Feature

This app sets itself apart by partnering with a slew of professional sports leagues, stadiums and family attractions so you can find a spot near your event. A referral program lets users earn free parking.

Difficulties

Too many information written on the button

Parking Swap has a golden opportunity in the market to be in LOW PRICE & EXPANDED LOCATION advantage compared to competitors.

User Persona

Christine/42 Housewife

“Taking kids every weekend”

“ I want to spend more quality time with my kids”

User goal

Simple interface
Easy to use
Quick accessibility

Current frustration

Spends more time trying to find a parking spot rather than enjoying her time with the kids.

Bob/22 College student

“Sports lover”

User goal

Finding an affordable parking spot
A stable way to find a parking spot

Current frustration

Parking space near the game is always full
I was always late because it is hard to find a parking spot before the game.

Jenny/28 Flight attendance

“Always busy and out of her city”

User goal

Easily earn money
Easy navigation for the busy user

Current frustration

Paying for her own empty parking spot when she is out of town.

Solution

Allow people to reach private parking spot in cheap price whenever it is available

Value Proposition

A sharing economy app for drivers who are looking for parking spots and for who are looking to sell their parking spots.

Features

How does the app works?

User Flow

Information Architecture

LWireframe

Simple & Easy UX
Eliminate buttons / shorten navigation
Map for the first page
A quick way to find parking spots through big buttons and images locating the space
Using both calendar layout and listing allow the user to check the information clearly and quickly