Workit
Overview
Temporary recruiting platform that connects employees and employers for people who need an instant help or quick cash around their own area because fast, easy and mutual benefit is crucial.
Tools
Sketch, Photoshop
Team
Yuki Wang
Problem Identification
1. Disinclination to Pay for Favor
Inability to Finish Single Task
Need urgent help on finishing low-skill tasks (eg. Moving out)
Inability to Handle Multiple Tasks
Have urgent errands to run, yet have no time at that particular moment
2. Disinclination to Pay for Favor
Reluctant to pay much for others performing tasks that require no professional knowledge from them
3. Distrust of Strangers•
Regard non-friends/relatives performing one’s own task with misgiving
Solutions
Tasking Inability
Displaying all the available users in one’s vicinity for his active screening or automatic match
Disinclination to Pay for Favor
Charging for fixed low price asking a favor
Distrust of Strangers
Verifying users, building rating, blocking & report system
Interview
Features
Immediacy
Users can update their mood (ex. Green: Ready; Red: Busy; etc.) to notify their availability to potential favor askers around them. The latter are thus able to locate available ones for further communication.
Costless-ness
Help is deemed courteous and thus gratis on this platform. Helpers are incentivized with free membership of partner companies, discount coupons, donation in their names, etc.
Reliability•
Users are required to sign up with the verification of their phone numbers. Rating and blocking enable users to comment on others’ trustworthiness. Violations of our terms of service can be reported to avert undesired effect.
Value Proposition
This app aims to encourage efficient exchange of individuals’ time built on their mutual willingness to ameliorate life experience.
(This app is a help-sharing platform where people can get a favor for cheap price from individuals around them because fast, easy and mutual benefit is crucial.)
Tagline
Get a hand, without delay, without pay.
Target Audience
David/17/Greece Santorini
David is a high school student, but he doesn’t take his schooling seriously. He wants to get a job as soon as possible. He likes doing workouts, and also he is a video game junkie. He wants to earn some pocket cash to buy new video games. He’s well-adapted to technology, yet he only has an iPhone5. He doesn’t care about what types of tasks he will have to do as long as he gets money. Yet he’s inverted and wants some privacy for himself.
Expire
A waste of time
Refresh quickly
Transfer money quickly
Archetype
Expertise Video Game, Technology
Must-Do
Transfer money quickly
Refresh quickly
Must Never
Monotonic interface
References and Influences
Technology amateur
Main Goal
Get some pocket cash
Laura /40/London
Yura is a housewife and she is divorced. She lives with her 15 years-old daughters in a small apartment. She works as a housemaid and she wants to make more penny. She is willing to help others for free. She enjoys cooking. she sometimes comes to her friend’s house and cooks for them. She frequently uses her smartphone to kill her time. She prefers apps with a simple interface.
Must-Do
Clear division of sections/ interface
Communication (message/call in-app)
Tiffany/29/California
Tiffany is a computer programmer working in Silicon Valley, California. She is always busy working during weekdays. She only uses a smartphone when she needs to check urgent e-mail, phone calls and to deliver the food to her home through seamless. She usually turns off her notification not to get disturbed by her work. She is looking for a person who can do grocery shopping for her when she almost runs out of her life necessities. She wants it to be done easily and simply.
Delay, go wrong, clear
No checklist
Expertise
Only checking her e-mail and phone call
Must Do
Simple and easy setup can turn off the notification
People not to mistake - checklist(accuracy)
Not going wrong
Know where are they coming from
Must Never
Keep having error
Main Goal
Response quickly
Business Model
Advertisement
Paid Partnership
Promising Partners
Companies those who take up significantly less market share compared to their competitors. (Sprint vs. Verizon / Hulu vs. Netflix / Lyft vs. Uber)
Newly opened stores.
They may be able to expand their customer base by introducing their features to our users who attain a certain desired end over a period of time through extended free trial, membership, discount, etc.
2x2 Matrix
Competitor Analysis
Client
For people who need an instant help, our product shows who is available around you to help you out.
Prototype
Userflow
Wireframe
Supporter
For people who are free and want some quick cash, our product shows what you can do in this neighborhood
