Jiwon is a UI/UX Designer based in Seoul, currently freelancing as a Senior Product Designer at Barbarian NYC. More About Me Scroll ↓ Samsung Flagship Mobile Launches (2020-2025) Craft high-impact UX systems for Samsung flagships—clear stories, smooth journeys, and conversions that scale. Samsung U.S. Newsroom Redesign Rebuilt the entire editorial experience into a scalable, multi-category UX system. Samsung Seasonal Promotion 22 Driving commerce around the world during Samsung Mobile’s most critical marketing moments. Wine Enthusiast Redesign Integrated storytelling with shoppable UX to increase engagement and product flow. AlphaSights Redesign Create a rebranded website optimized for CJK, reflecting the client’s new visual identity and positioning. Waterline Square Redesign Unifying two separate condo and rental sites into one seamless platform. Gurney’s Resort Seasonal Campaign Strategize and expand the brand’s new creative look across all digital touch points.